History

Filling a Long-Felt Want: The Origin of Playthings Magazine

At the turn of the 20th century, the toy market in the United States relied heavily on European imports—only 30 percent of the toys sold were produced domestically. Retailers and salesmen depended on buyers who traveled abroad for goods and news of industry trends. In 1902, a group of American toy companies sought to change the status quo, stationing themselves in a lower Manhattan hotel for the month of February to entice toy buyers with American-made products as they departed for Europe and arrived home again.

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